The answer – yes and no. No, because short-term collaborations will always have their time and place.
Yes, because if you want a longer-term, integrated relationship you should consider a brand partnership over a one-time collaboration. Here's why a brand partnership may work better for you:
#1. Brand partnerships are usually more stable, and this longevity means you'll be able to collaborate on multiple projects.
#2. You'll be able create to new communities through your partner brand, expanding your customer loyalty through longevity.
#3. Brand partnerships tend to be more selective, so you'll have a strong commitment from both sides to providing the highest quality of resources and ideas.
Are you ready to start seeking a brand partnership and giving your brand the boost it deserves? Get in touch with Octo today!