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Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
Social Media Branding: Who Markets the Marketer?
By now, we know that social media can be a powerful tool for marketing and building a brand image. After all, in one way or another,...
May 4, 2023
DOs and DONTs for Rebranding
How do you know when it’s time for a rebrand? Maybe you’re making a change in your products or services, your leadership, or your target...
Jan 17, 2023
Why Your Brand Needs Mission and Vision Statements
Does your brand have clearly communicated mission and vision statements? To someone outside of the marketing and branding realms, these...
Sep 15, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 26, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jul 15, 2022
Avoiding Rainbow Washing: What a Great Pride Month Campaign Looks Like
what does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.
Jun 15, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
Jun 7, 2022
Gen Z vs. Millennials Part 2
In our continued investigation of Millennials vs. Gen Zers, let’s take a closer look at how these two generations might not be that differen
May 20, 2022
Gen Z vs. Millennials: How Different Are They?
Millennials and their Gen Z counterparts may be only one generation apart, but the way they each approach brands may be more different...
May 13, 2022
Is ‘Community’ the Word of 2022?
Community: recently, it’s a word thats buzzing in everyone’s head. A word that, simply put, indicates a group of people who have come...
Apr 26, 2022
Why Luxury Fashion Brands are Joining the Gaming Industry
In a previous era, serious partnerships between the fashion industry and gaming brands were few and far between, and the idea of a luxury...
Mar 11, 2022
5 Top Black Marketing Professionals Making an Impact on the Industry
At Octonano, we recognize that Black history is American history, and should be heard and celebrated as such year round. But in honor of...
Feb 23, 2022
The Best Super Bowl Commercials of All Time
The Super Bowl is one of the most viewed programs on television, making it the premiere time for American brands to advertise to a wide...
Feb 11, 2022
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