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Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
Prioritizing Circularity at the Coterie Trade Show
The Coterie Trade Show is an annual event held in New York City that brings together designers, buyers, and retailers from all over the...
Mar 13, 2023
The Importance of Brand Identity: What’s Your WHY?
Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Aug 11, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 26, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jul 15, 2022
Avoiding Rainbow Washing: What a Great Pride Month Campaign Looks Like
what does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.
Jun 15, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
Jun 7, 2022
Gen Z vs. Millennials: How Different Are They?
Millennials and their Gen Z counterparts may be only one generation apart, but the way they each approach brands may be more different...
May 13, 2022
Is ‘Community’ the Word of 2022?
Community: recently, it’s a word thats buzzing in everyone’s head. A word that, simply put, indicates a group of people who have come...
Apr 26, 2022
Discoveries From Miami Tech Month
Miami Tech Month kicked off in early April with Bitcoin 2022, the world’s largest cryptocurrency-focused conference with an estimated 30,000
Apr 12, 2022
Why Luxury Fashion Brands are Joining the Gaming Industry
In a previous era, serious partnerships between the fashion industry and gaming brands were few and far between, and the idea of a luxury...
Mar 11, 2022
Three Reasons to Consider Adding NFTs to Your Portfolio
What are NFTs, and why should you consider adding them to your portfolio?
Mar 2, 2022
5 Top Black Marketing Professionals Making an Impact on the Industry
At Octonano, we recognize that Black history is American history, and should be heard and celebrated as such year round. But in honor of...
Feb 23, 2022
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